Pricing guide · Baked goods
How to price muffins: cost per muffin and what to charge
Muffins are a café staple with an easy margin. Fruit and the muffin size decide the cost.
Example batch cost
$4.56
Cost per muffin
$0.38
Price at 30% food cost
$1.27
Muffins cost calculator
Blueberry muffins
Enter your price to see food cost % and profit.
The app keeps your ingredient prices. When butter goes up, every dish that uses it updates — no re-typing.
Worked example: Blueberry muffins
This batch makes 12 muffins. Here is where the money goes, most expensive first:
| Ingredient | Used | Cost |
|---|---|---|
| Blueberries | 200 g | $1.60 |
| Butter | 115 g | $0.92 |
| All-purpose flour | 250 g | $0.63 |
| Eggs | 2 each | $0.60 |
| Muffin liners | 12 piece | $0.36 |
| Sugar | 150 g | $0.27 |
| Milk | 120 ml | $0.14 |
| Baking powder | 8 g | $0.04 |
| Total for 12 muffins | $4.56 | |
That is $0.38 per muffin. At a 30% food cost the price should be at least $1.27. Across the usual 25–35% range for baked goods, that is $1.09 (at 35%) to $1.52 (at 25%) per muffin — before your time and overheads.
What drives the cost of muffins
- •Fruit (fresh berries cost far more than frozen)
- •Jumbo vs standard tins
- •Liners and tulip wraps
Tips for pricing muffins
- ✓Frozen berries cut cost and waste with little difference in a baked muffin
- ✓Price jumbo muffins separately — they use about twice the batter
- ✓Streusel tops and fillings support a higher price
Sell singles, 4-packs and 6-packs, or mini muffins by the dozen.
Don’t forget your time and overheads
Ingredients are only part of the price. For baked goods, your time (mixing, proving, baking, decorating, packing) is often the biggest cost — add an hourly rate on top, plus 10–20% for energy, equipment and fees.
Keep your muffins prices up to date
Save this recipe in the free CostMyDish app. Your ingredient prices live in one Library — when blueberries goes up, every recipe that uses it recalculates, and you see which items need a new price.
Get the free appCommon questions about pricing muffins
How much does it cost to make one muffin?+
In our example (Blueberry muffins, makes 12 muffins), the ingredients cost $4.56 in total, or $0.38 per muffin. Enter your own prices in the calculator for your exact cost.
What food cost % should I use for muffins?+
For baked goods most businesses aim for 25–35%. At 30%, the example works out to at least $1.27 per muffin before labour and overheads.
How much should a café charge for a muffin?+
Divide the cost per muffin by your target food cost (cafés often use 25–35% for food) and round to a menu-friendly price.
Does muffin size change the price?+
Yes — cost rises with batter weight. Set “It makes” to your actual count per batch.
More baked goods pricing guides
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