How to price food: guides for what you sell
Each guide has a real example recipe, its cost per item, the price that hits a healthy food cost %, and a free calculator loaded with the recipe — swap in your own prices to get your numbers.
Baked goods
Typical food cost target: 25–35%
How to price cupcakes
Example: $0.47 per cupcake → price from $1.56
How to price cookies
Example: $0.19 per cookie → price from $0.63
How to price brownies
Example: $0.32 per brownie → price from $1.06
How to price banana bread
Example: $0.41 per slice → price from $1.38
How to price sourdough bread
Example: $2.24 per loaf → price from $7.47
How to price cinnamon rolls
Example: $0.49 per roll → price from $1.65
How to price cheesecake
Example: $1.22 per slice → price from $4.06
How to price macarons
Example: $0.30 per macaron → price from $1.00
How to price muffins
Example: $0.38 per muffin → price from $1.27
How to price croissants
Example: $0.45 per croissant → price from $1.52
How to price cake pops
Example: $0.53 per cake pop → price from $1.78
How to price donuts
Example: $0.52 per donut → price from $1.75
How to price apple pie
Example: $1.15 per slice → price from $3.83
How to price scones
Example: $0.55 per scone → price from $1.83
How to price cakes
Including your time, packaging and overheads
Café drinks
Typical food cost target: 15–25%
Dishes & meals
Typical food cost target: 28–35%
How to price pizza
Example: $4.29 per pizza → price from $14.30
How to price burgers
Example: $2.66 per burger → price from $8.88
How to price tacos
Example: $0.94 per taco → price from $3.14
How to price biryani
Example: ₹81.54 per plate → price from ₹271.82
How to price pasta
Example: $2.21 per plate → price from $7.38
How to price sandwiches
Example: $2.26 per sandwich → price from $7.54
How to price meal prep
Example: $2.88 per meal → price from $9.60
Ready to cost your next dish?
Download CostMyDish free on iPhone or Android. Type what you’re making, add ingredients with what you paid, and see your cost and a selling price in about 2 minutes.
Free plan: 5 dishes and 20 ingredients. No credit card.
On a computer? Scan with
your phone camera